The embroidery on these Em John pouches is done by Aly Reinert of The Untrend Shop on a vintage Singer 114w103 hand-cranked chainstitch embroidery machine from the 1930s.
The Untrend Shop is an upcycled vintage denim brand that creates one-of-a-kind wearable art from thrifted denim garments and recycled textile scraps. Their goal is to re-imagine what ordinary garments can look like, all while avoiding harmful production practices and using as few new materials as possible. In addition to creating and selling one-of-a-kind denim pieces, The Untrend Shop offers chainstitch embroidery as a service. You can inquire about embroidery services online at www.theuntrendshop.com or send Aly a message through Instagram @theuntrendshop.
You can schedule a visit with Aly in person where her embroidery machine is stationed at The Canvas Bowery, a sustainable focused retail store at 250 Bowery St. in NYC.
