I originally started Em John to help fund my college journey. I was 19, packing orders between classes and dreaming of something that felt like mine.
Now, five years after graduation, the brand has grown up — and so have I. But the inspiration that kept me going back then still fuels me today, especially when I’m juggling the 900 things it takes to run a business solo.

At its core, Em John is about joy — the kind that comes from color, movement, and tiny moments of self-expression. Here’s a little behind-the-scenes look at what continues to inspire me and the pieces you see in the shop.