Meet Em John

Twenty-seven-year-old Emma Johnson has an eye for trends. With her particular passion for bracelets, Emma is using her talent and instincts to build a business. She started by creating charm bracelets, posting photos on Instagram and having friends ask to buy them.

After her first successful year in business, Em John expanded to create a line of pouches with sassy sayings that make every woman smile.

Necklaces, key chains, bag charms, wallets, hats and more have followed. Each piece is packaged with love in New York City where Emma calls home.