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Why It Matters

05/06/2025 | Emma Johnson

A wallet isn’t just an accessory — it’s something you reach for every single day. It holds your ID, your cards, your cash, your notes from loved ones. It’s one of the most personal things you carry. That’s why I believe quality matters — and why I design my pieces to not just look good, but last.

  • With just a little care, genuine leather can last years.
  • Buying quality up front = fewer replacements and less waste in the long run.
  • It’s also way more satisfying to carry something that gets better with age, not worse.


“Every Em John wallet is made to be used — not just admired. And it shows.”